On November 5, the reporter learned from the Sichuan Provincial Department of Culture and Tourism that the 4th Sichuan Cultural and Creative Convention is scheduled to take place in Deyang from November 8 to 10.

Themed "Innovating Preservation, Creating Beautiful Life", the upcoming convention is jointly organized by the Department of Culture and Tourism and the Deyang Municipal People's Government. The event showcases dedicated pavilions for Sichuan, Deyang, renowned brands, and master artisans, alongside special exhibitions and zones. It brings together exceptional cultural and creative products from more than 170 top-tier companies in the industry across 14 provinces and four countries/regions.

This year's convention follows a "1+N" format, with the 4th Sichuan Cultural and Creative Convention as the main event, complemented by various supporting activities. These include the Sichuan Cultural and Creative Transformation and Promotion Events, the 5th Tianfu Cultural and Creative Competition and Red Cultural and Creative Competition Results Exhibition, and high-end sharing discussions on the cultural and creative industry's development. Convention audience can engage in diverse experiences, such as the Transformers-themed mechanical and robot display and the "Black Myth: Wukong" interactive activity.

This year's convention will unveil five key achievements, including the top ten animation works from Sichuan Province for 2024, the latest Panda-themed cultural and creative products, and the new Visual Identity (VI) design and product series of Sanxingdui's "Dui Dui Dui". Moreover, the convention will award the nine gold prize winners of the 5th Tianfu Cultural and Creative Competition and Red Cultural and Creative Competition.